Archive for June, 2009

An organization’s brand begins with leadership.

June 14, 2009

A brand is defined by words that describe the functional and emotional attributes of an organization, its people and products or services.

If you are a leader, your brand will generally describe how you lead, the culture of your organization, or the way you treat individuals with whom you interact.

Brand attributes of effective leaders include words like transparent, goal-oriented, accountable, respectful, sincere, trustworthy and honest.

Visit the link below to review the Cobalt Group’s Values and Principles. It is here where we begin to define our brand.


What is your brand?

June 9, 2009

Our senior consulting associate, Larry Checco, was quoted on the following site when asked to comment on why the Bill and Melinda Gates Foundation received such large unsolicited and unrestricted gifts in 2008. Visit the following link to see his reply.