Local (place) matters.

Jacket image of the Compact Oxford English Dictionary

local

adjective 1 relating to a particular area. 2 relating or belonging to one’s neighbourhood. 3 (in technical use) relating to a particular region or part: a local infection. 4 Computing (of a device) that can be accessed without the use of a network.

noun 1 a local person or thing. 2 Brit. informal a pub convenient to a person’s home.

— DERIVATIVES locally adverb localness noun.

— ORIGIN Latin localis, from locus ‘place’.

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